Purchasing the Perfect Gift

· Gift Guide · , , , , , , , , , , , , , ,

In the 22 years that I’ve been married, my husband has given me many gifts. While I certainly love getting the occasional extravagant gift, the one I appreciated most was definitely the least expensive and possibly the most boring. It was a stationery embosser with beautiful paper. Romantic? No. Practical? Yes. Do I still have it 15 years later? Yes.

Selecting the perfect gift can be highly stressful; there’s the discomfort over what to buy, how much to spend, and whether the gift will be appreciated. Recent research out of Indiana University Kelley School of Business and the Carnegie Mellon University Tepper School of Business suggests that while “givers are drawn toward surprising or entertaining gifts that are fun in the moment of exchange…they underestimate how much people typically appreciate practical gifts.” If you want to be sure that your gift is one that “keeps on giving,” try these helpful hints.

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